You can’t ask a team to experiment and then punish them the first time an experiment fails. They learn the real lesson instantly, and it isn’t the one on the poster: only attempt what you can already guarantee. That’s exactly the team that gets left behind when the ground moves.
And the ground is moving. The tools and the craft are shifting under us at the same time, which makes a willingness to try things that might not work the single most useful disposition on a team. You can’t order people to feel that way. You can only make it true by quietly taking on the downside yourself.
The moment that decides it is specific and small: someone points a shiny new tool at real work, in front of everyone, and it produces confident garbage. What you do in the next thirty seconds tells the whole team whether trying again is safe. Make a failed experiment cheap and boring — no spectacle, no blame, just what did we learn — and you’ll keep a team that experiments. That cultural work is harder than any tooling decision, and it sits almost entirely with whoever’s in charge.