The nervous version of the AI conversation goes like this: if a model can draft the docs, the writing was never worth much to begin with. I think it lands the opposite way.
Put a machine between a user and their answer — the normal case now, not the exotic one — and everything about your content that used to be quality-of-life becomes load-bearing. Is it accurate? Is it structured so it can be found and assembled correctly? Is it honestly in the reader’s interest, or just plausible? A model will cheerfully amplify whatever you hand it, confidently, at scale. The blank first draft was always the easy part to give away. Deciding whether a draft is true and useful is the part that stays stubbornly human.
So the center of gravity moves toward judgment, and toward building the systems that generate and check content faster than any one person could. That only pays off if you stop shipping finished pages and start producing something closer to raw material — small, tagged, reusable pieces a machine can pick up and deliver into whatever context it’s needed. The page stops being the destination and becomes one output among many.